Which mixed greens brand owns the most shelf in San Francisco?

organic girl, with 60% of the shelf across 5 brands total.

How is the mixed greens shelf positioned in San Francisco?

57% of products lead with "Organic", followed by Gluten-Free (7%). Store brands hold 3% of the shelf.

Is there whitespace for a new mixed greens brand in San Francisco?

Leader-led — opportunity scores 61/100 across 5 brands and 3 grocers.

aislewho's winning the shelf

all markets›Salad Greens›Mixed Greens

San Francisco · 3 grocers · Leader-led

the mixed greens aisle

San Francisco's mixed greens aisle is a competitive shelf with clear leaders: 30 products from 5 brands across 3 grocers. organic girl owns the most shelf — 60% of SKUs, ahead of earthbound farm. Store brands hold 3%. The shelf leans organic — 57% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 61/100).

products

brands

$5.65

avg price

$3.89–$8.19

typical range

More in Salad Greens

Arugula · 9 Butter Lettuce · 8

Who owns the shelf

brands by share of the mixed greens shelf.

60% of shelf18 SKUs

13% of shelf4 SKUs

13% of shelf4 SKUs

7% of shelf2 SKUs

3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

57%

Gluten-Free

Low calorie

Low sugar

Seed-Oil-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →