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San Francisco · 1 grocers · Niche

the mixed vegetables aisle

San Francisco's mixed vegetables aisle is a niche shelf with only a handful of brands: 3 products from 1 brands across 1 grocer. gus's owns the most shelf — 67% of SKUs. Store brands hold 67%. The shelf leans dairy-free — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 41/100).

3
products
1
brands
$6.69
avg price
$5.59–$7.79
typical range

More in Vegetables

Who owns the shelf

brands by share of the mixed vegetables shelf.

gus'sPL
67% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
100%
Gluten-Free
100%
Minimally Processed
100%
Vegan
100%
Vegetarian
100%

Market structure

5
low
Brand competition
how many brands compete
6
low
Variety of offers
how differentiated the shelf is
44
med
Top-brand grip
how much a few brands dominate
41
med
Launch whitespace
room for a new brand

store-brand share: 67% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →