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San Francisco · 1 grocers · Niche

the pumpkin aisle

San Francisco's pumpkin aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 1 grocer. pumpkin tree owns the most shelf — 50% of SKUs. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 38/100).

4
products
1
brands
$9.19
avg price
$3.39–$16.69
typical range

More in Squash

Who owns the shelf

brands by share of the pumpkin shelf.

pumpkin tree
50% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

5
low
Brand competition
how many brands compete
9
low
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
38
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →