all marketsCabbagePurple Cabbage
San Francisco · 3 grocers · Niche

the purple cabbage aisle

San Francisco's purple cabbage aisle is a niche shelf with only a handful of brands: 5 products from 0 brands across 3 grocers. The shelf leans organic — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 0/100).

5
products
0
brands
$4.21
avg price
$2.94–$5.72
typical range

More in Cabbage

Who owns the shelf

brands by share of the purple cabbage shelf.

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
20%

Market structure

0
low
Brand competition
how many brands compete
4
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
0
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →