all marketsVegetablesRoma Tomatoes
San Francisco · 3 grocers · Niche

the roma tomatoes aisle

San Francisco's roma tomatoes aisle is a niche shelf with only a handful of brands: 5 products from 1 brands across 3 grocers. The shelf leans dairy-free — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 11/100).

5
products
1
brands
$1.28
avg price
$1.00–$1.44
typical range

More in Vegetables

Who owns the shelf

brands by share of the roma tomatoes shelf.

ppomì
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
40%
Gluten-Free
40%
Minimally Processed
40%
Vegan
40%
Vegetarian
40%
Organic
20%

Market structure

5
low
Brand competition
how many brands compete
14
low
Variety of offers
how differentiated the shelf is
4
low
Top-brand grip
how much a few brands dominate
11
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →