all marketsVegetablesRusset Potatoes
San Francisco · 3 grocers · Niche

the russet potatoes aisle

San Francisco's russet potatoes aisle is a niche shelf with only a handful of brands: 9 products from 2 brands across 3 grocers. The shelf leans dairy-free — 56% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 13/100).

9
products
2
brands
$3.76
avg price
$0.95–$8.89
typical range

More in Vegetables

Who owns the shelf

brands by share of the russet potatoes shelf.

lladybug
11% of shelf1 SKU
ttomorrow’s
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
56%
Gluten-Free
56%
Minimally Processed
56%
Vegan
56%
Vegetarian
56%
Organic
33%

Market structure

11
low
Brand competition
how many brands compete
20
low
Variety of offers
how differentiated the shelf is
3
low
Top-brand grip
how much a few brands dominate
13
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →