all marketsVegetablesTomatoes on the Vine
San Francisco · 3 grocers · Niche

the tomatoes on the vine aisle

San Francisco's tomatoes on the vine aisle is a niche shelf with only a handful of brands: 10 products from 1 brands across 3 grocers. The shelf leans dairy-free — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 6/100).

10
products
1
brands
$2.68
avg price
$1.10–$6.93
typical range

More in Vegetables

Who owns the shelf

brands by share of the tomatoes on the vine shelf.

ppomì
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
60%
Gluten-Free
60%
Minimally Processed
60%
Vegan
60%
Vegetarian
60%
Organic
30%

Market structure

5
low
Brand competition
how many brands compete
20
low
Variety of offers
how differentiated the shelf is
1
low
Top-brand grip
how much a few brands dominate
6
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →