San Francisco · 3 grocers · Niche
the watermelons aisle
San Francisco's watermelons aisle is a niche shelf with only a handful of brands: 20 products from 2 brands across 3 grocers. Store brands hold 25%. The shelf leans organic — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 17/100).
20
products
2
brands
$11.22
avg price
$3.59–$28.07
typical range
More in Melons
Who owns the shelf
brands by share of the watermelons shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
25%
Dairy-Free
5%
Gluten-Free
5%
Seed-Oil-Free
5%
Vegan
5%
Market structure
11
lowBrand competition
how many brands compete
19
lowVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
17
lowLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0–100.