Antonina's vs Rich's · Bay Area shelf head-to-head
Antonina's and Rich's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rich's is in more Bay Area grocersAntonina's sits further up the premium end
Antonina's
Rich's
11
brand power
7
2
products
4
1
categories
1
1
subcategories
2
2
grocers
3
$28.99
avg price
$23.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Antonina's▭ Rich's
Distribution · 30% of score8·13
A
R
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Antonina's
no top category Rich's doesn’t also play in.
only Rich's
no top category Antonina's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Antonina's · 1
only Rich's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Antonina's · Rich's