Blue Henry vs Hello! I'm Ugly · Bay Area shelf head-to-head
Blue Henry and Hello! I'm Ugly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Henry carries more Brand PowerHello! I'm Ugly is in more Bay Area grocersBlue Henry sits further up the premium end
Blue Henry
Hello! I'm Ugly
21
brand power
16
5
products
4
2
categories
1
2
subcategories
2
2
grocers
4
$4.03
price per oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Henry▭ Hello! I'm Ugly
Distribution · 30% of score8·17
B
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Henry
only Hello! I'm Ugly
no top category Blue Henry doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Henry · 2
only Hello! I'm Ugly · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Henry · Hello! I'm Ugly