Bodyarmor vs Electrolit · Bay Area shelf head-to-head
Bodyarmor and Electrolit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerBodyarmor fields the deeper lineupElectrolit sits further up the premium end
Bodyarmor
Electrolit
43
brand power
38
18
products
14
1
categories
1
7
grocers
7
4.9¢
price per fl oz
19.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bodyarmor▭ Electrolit
Distribution · 30% of score29·29
B
E
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score78·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bodyarmor
no top category Electrolit doesn’t also play in.
only Electrolit
no top category Bodyarmor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bodyarmor · 3
only Electrolit · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bodyarmor · Electrolit
