Bodyarmor vs Gatorlyte · Bay Area shelf head-to-head
Bodyarmor and Gatorlyte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerBodyarmor is in more Bay Area grocersBodyarmor fields the deeper lineup
Bodyarmor
Gatorlyte
43
brand power
11
18
products
3
1
categories
1
7
grocers
5
$4.51
avg price
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bodyarmor▭ Gatorlyte
Distribution · 30% of score29·21
B
G
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bodyarmor
no top category Gatorlyte doesn’t also play in.
only Gatorlyte
no top category Bodyarmor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bodyarmor · 4
only Gatorlyte · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bodyarmor · Gatorlyte