Bodyarmor vs Powerade · Bay Area shelf head-to-head
Bodyarmor and Powerade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand Power
Bodyarmor
Powerade
43
brand power
38
18
products
19
1
categories
1
7
grocers
7
4.9¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bodyarmor▭ Powerade
Distribution · 30% of score29·29
B
P
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score78·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bodyarmor
no top category Powerade doesn’t also play in.
only Powerade
no top category Bodyarmor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bodyarmor · 2
only Powerade · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bodyarmor · Powerade
