Bodyarmor vs Propel · Bay Area shelf head-to-head
Bodyarmor and Propel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerBodyarmor is in more Bay Area grocersBodyarmor fields the deeper lineup
Bodyarmor
Propel
43
brand power
30
18
products
12
1
categories
2
7
grocers
3
4.9¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bodyarmor▭ Propel
Distribution · 30% of score29·13
B
P
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bodyarmor
no top category Propel doesn’t also play in.
only Propel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bodyarmor · 4
only Propel · 0
no exclusive doors — everywhere Propel is, Bodyarmor is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bodyarmor · Propel
