Boxed Water Is Better vs Aquafina · Bay Area shelf head-to-head
Boxed Water Is Better and Aquafina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boxed Water Is Better
no top category Aquafina doesn’t also play in.
only Aquafina
no top category Boxed Water Is Better doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boxed Water Is Better · Aquafina