Cheetos vs Moon Cheese · Bay Area shelf head-to-head
Cheetos and Moon Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheetos carries more Brand PowerCheetos is in more Bay Area grocersCheetos fields the deeper lineup
Cheetos
Moon Cheese
45
brand power
21
37
products
3
3
categories
1
9
grocers
2
82.2¢
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheetos▭ Moon Cheese
Distribution · 30% of score38·8
M
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moon Cheese
no top category Cheetos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheetos · Moon Cheese
