Cob Foods vs Thatcher's · Bay Area shelf head-to-head
Cob Foods and Thatcher's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thatcher's carries more Brand PowerThatcher's is in more Bay Area grocersCob Foods sits further up the premium end
Cob Foods
Thatcher's
9
brand power
19
2
products
4
1
categories
1
1
grocers
5
$2.49
avg price
$4.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cob Foods▭ Thatcher's
Distribution · 30% of score4·21
C
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cob Foods
no top category Thatcher's doesn’t also play in.
only Thatcher's
no top category Cob Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cob Foods · 0
no exclusive doors — everywhere Cob Foods is, Thatcher's is too.
only Thatcher's · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cob Foods · Thatcher's