Colgate vs Sensodyne · Bay Area shelf head-to-head
Colgate and Sensodyne, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colgate carries more Brand PowerColgate fields the deeper lineupSensodyne sits further up the premium end
Colgate
Sensodyne
33
brand power
20
9
products
4
1
categories
1
4
grocers
4
$2.57
price per oz
$4.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colgate▭ Sensodyne
Distribution · 30% of score17·17
S
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colgate
no top category Sensodyne doesn’t also play in.
only Sensodyne
no top category Colgate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Colgate · 1
only Sensodyne · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colgate · Sensodyne
