Core Hydration vs Niagara Bottling , Llc · Bay Area shelf head-to-head
Core Hydration and Niagara Bottling , Llc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Core Hydration is in more Bay Area grocersCore Hydration sits further up the premium end
Core Hydration
Niagara Bottling , Llc
12
brand power
10
4
products
2
2
categories
1
3
subcategories
1
4
grocers
1
21.1¢
price per fl oz
1.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Core Hydration▭ Niagara Bottling , Llc
Distribution · 30% of score17·4
C
N
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Core Hydration
only Niagara Bottling , Llc
no top category Core Hydration doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Core Hydration · 4
only Niagara Bottling , Llc · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Core Hydration · Niagara Bottling , Llc