Eleven Madison Home vs Franola Granola · Bay Area shelf head-to-head
Eleven Madison Home and Franola Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eleven Madison Home
no top category Franola Granola doesn’t also play in.
only Franola Granola
no top category Eleven Madison Home doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eleven Madison Home · Franola Granola