Eos vs Hurraw! · Bay Area shelf head-to-head
Eos and Hurraw!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hurraw! carries more Brand PowerHurraw! fields the deeper lineupEos sits further up the premium end
Eos
Hurraw!
13
brand power
29
2
products
6
1
categories
1
1
grocers
1
$19.90
avg price
$4.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eos▭ Hurraw!
Distribution · 30% of score4·4
E
H
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eos
no top category Hurraw! doesn’t also play in.
only Hurraw!
no top category Eos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eos · 1
only Hurraw! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eos · Hurraw!
