Franola Granola vs Flour Craft Bakery · Bay Area shelf head-to-head
Franola Granola and Flour Craft Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Franola Granola
no top category Flour Craft Bakery doesn’t also play in.
only Flour Craft Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Franola Granola is, Flour Craft Bakery is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Franola Granola · Flour Craft Bakery
