Gheelish vs Thatcher's · Bay Area shelf head-to-head
Gheelish and Thatcher's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thatcher's is in more Bay Area grocers
Gheelish
Thatcher's
17
brand power
19
3
products
4
2
categories
1
2
grocers
5
$1.36
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gheelish▭ Thatcher's
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gheelish
only Thatcher's
no top category Gheelish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gheelish · 1
only Thatcher's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gheelish · Thatcher's