Lining them up…
Grounds & Hounds Coffee Co. and Top Of The Mornin', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Top Of The Mornin' doesn’t also play in.
no top category Grounds & Hounds Coffee Co. doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Grounds & Hounds Coffee Co. is, Top Of The Mornin' is too.
no exclusive doors — everywhere Top Of The Mornin' is, Grounds & Hounds Coffee Co. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grounds & Hounds Coffee Co. · Top Of The Mornin'
8 products in the catalog·2 products in the catalog
spans 1 category · 2 subcategories·spans 1 category
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on