Leitz vs Fre · Bay Area shelf head-to-head
Leitz and Fre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Leitz sits further up the premium end
Leitz
Fre
21
brand power
23
6
products
7
1
categories
1
4
grocers
4
$1.07
price per fl oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leitz▭ Fre
Distribution · 30% of score17·17
L
F
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leitz
no top category Fre doesn’t also play in.
only Fre
no top category Leitz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Leitz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leitz · Fre
