Moon Cheese vs John Wm. Macy's · Bay Area shelf head-to-head
Moon Cheese and John Wm. Macy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
John Wm. Macy's carries more Brand PowerJohn Wm. Macy's is in more Bay Area grocers
Moon Cheese
John Wm. Macy's
21
brand power
30
3
products
5
1
categories
2
2
grocers
8
$2.37
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moon Cheese▭ John Wm. Macy's
Distribution · 30% of score8·33
M
J
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moon Cheese
no top category John Wm. Macy's doesn’t also play in.
only John Wm. Macy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Moon Cheese · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moon Cheese · John Wm. Macy's
