Mooski vs Munk Pack · Bay Area shelf head-to-head
Mooski and Munk Pack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mooski is in more Bay Area grocersMunk Pack sits further up the premium end
Mooski
Munk Pack
22
brand power
19
3
products
3
2
categories
2
8
grocers
4
$2.29
price per oz
$2.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mooski▭ Munk Pack
Distribution · 30% of score33·17
M
M
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mooski
no top category Munk Pack doesn’t also play in.
only Munk Pack
no top category Mooski doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mooski · 5
only Munk Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mooski · Munk Pack
