Mountain Dew vs Uludağ · Bay Area shelf head-to-head
Mountain Dew and Uludağ, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Dew carries more Brand PowerMountain Dew is in more Bay Area grocersMountain Dew fields the deeper lineup
Mountain Dew
Uludağ
24
brand power
0
11
products
2
1
categories
1
2
subcategories
1
8
grocers
1
$7.00
avg price
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Dew▭ Uludağ
Distribution · 30% of score33·4
U
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Dew
no top category Uludağ doesn’t also play in.
only Uludağ
no top category Mountain Dew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mountain Dew · 7
only Uludağ · 0
no exclusive doors — everywhere Uludağ is, Mountain Dew is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Dew · Uludağ