Munk Pack vs Mooski · Bay Area shelf head-to-head
Munk Pack and Mooski, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mooski is in more Bay Area grocersMunk Pack sits further up the premium end
Munk Pack
Mooski
19
brand power
22
3
products
3
2
categories
2
4
grocers
8
$2.35
price per oz
$2.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Munk Pack▭ Mooski
Distribution · 30% of score17·33
M
M
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Munk Pack
no top category Mooski doesn’t also play in.
only Mooski
no top category Munk Pack doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Munk Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Munk Pack · Mooski
