No Tox Life vs Hurraw! · Bay Area shelf head-to-head
No Tox Life and Hurraw!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hurraw! carries more Brand PowerHurraw! fields the deeper lineup
No Tox Life
Hurraw!
20
brand power
29
2
products
6
1
categories
1
1
grocers
1
$26.35
price per oz
$28.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Tox Life▭ Hurraw!
Distribution · 30% of score4·4
H
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Tox Life
no top category Hurraw! doesn’t also play in.
only Hurraw!
no top category No Tox Life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only No Tox Life · 1
only Hurraw! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Tox Life · Hurraw!
