Norwegian Baked vs Share Crackers · Bay Area shelf head-to-head
Norwegian Baked and Share Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Norwegian Baked carries more Brand PowerNorwegian Baked is in more Bay Area grocersNorwegian Baked fields the deeper lineup
Norwegian Baked
Share Crackers
26
brand power
11
14
products
3
2
categories
1
2
grocers
1
$2.26
price per oz
$2.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Norwegian Baked▭ Share Crackers
Distribution · 30% of score8·4
S
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Norwegian Baked
only Share Crackers
no top category Norwegian Baked doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Norwegian Baked · 1
only Share Crackers · 0
no exclusive doors — everywhere Share Crackers is, Norwegian Baked is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Norwegian Baked · Share Crackers