Powerade vs Bodyarmor · Bay Area shelf head-to-head
Powerade and Bodyarmor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand Power
Powerade
Bodyarmor
38
brand power
43
19
products
18
1
categories
1
7
grocers
7
15.3¢
price per fl oz
4.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Powerade▭ Bodyarmor
Distribution · 30% of score29·29
P
B
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score79·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Powerade
no top category Bodyarmor doesn’t also play in.
only Bodyarmor
no top category Powerade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Powerade · 2
only Bodyarmor · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Powerade · Bodyarmor
