Powerade vs Propel · Bay Area shelf head-to-head
Powerade and Propel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Powerade carries more Brand PowerPowerade is in more Bay Area grocersPowerade fields the deeper lineup
Powerade
Propel
38
brand power
30
19
products
12
1
categories
2
7
grocers
3
15.3¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Powerade▭ Propel
Distribution · 30% of score29·13
P
P
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score79·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Powerade
no top category Propel doesn’t also play in.
only Propel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Powerade · 4
only Propel · 0
no exclusive doors — everywhere Propel is, Powerade is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Powerade · Propel
