Prime vs Bodyarmor · Bay Area shelf head-to-head
Prime and Bodyarmor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerBodyarmor is in more Bay Area grocersBodyarmor fields the deeper lineupPrime sits further up the premium end
Prime
Bodyarmor
14
brand power
43
9
products
18
1
categories
1
2
grocers
7
18.3¢
price per fl oz
4.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prime▭ Bodyarmor
Distribution · 30% of score8·29
P
B
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prime
no top category Bodyarmor doesn’t also play in.
only Bodyarmor
no top category Prime doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prime · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prime · Bodyarmor
