Propel vs Bodyarmor · Bay Area shelf head-to-head
Propel and Bodyarmor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerBodyarmor is in more Bay Area grocersBodyarmor fields the deeper lineup
Propel
Bodyarmor
30
brand power
43
12
products
18
2
categories
1
3
grocers
7
15.0¢
price per fl oz
4.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Propel▭ Bodyarmor
Distribution · 30% of score13·29
P
B
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Propel
only Bodyarmor
no top category Propel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Propel · 0
no exclusive doors — everywhere Propel is, Bodyarmor is too.
only Bodyarmor · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Propel · Bodyarmor
