Propel vs Electrolit · Bay Area shelf head-to-head
Propel and Electrolit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Electrolit carries more Brand PowerElectrolit is in more Bay Area grocersElectrolit sits further up the premium end
Propel
Electrolit
30
brand power
38
12
products
14
2
categories
1
3
grocers
7
15.0¢
price per fl oz
19.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Propel▭ Electrolit
Distribution · 30% of score13·29
P
E
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Propel
only Electrolit
no top category Propel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Propel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Propel · Electrolit
