Share Crackers vs Norwegian Baked · Bay Area shelf head-to-head
Share Crackers and Norwegian Baked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Norwegian Baked carries more Brand PowerNorwegian Baked is in more Bay Area grocersNorwegian Baked fields the deeper lineup
Share Crackers
Norwegian Baked
11
brand power
26
3
products
14
1
categories
2
1
grocers
2
$2.56
price per oz
$2.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Share Crackers▭ Norwegian Baked
Distribution · 30% of score4·8
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Share Crackers
no top category Norwegian Baked doesn’t also play in.
only Norwegian Baked
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Share Crackers · 0
no exclusive doors — everywhere Share Crackers is, Norwegian Baked is too.
only Norwegian Baked · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Share Crackers · Norwegian Baked