Simply 7 vs Smartfood · Bay Area shelf head-to-head
Simply 7 and Smartfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartfood carries more Brand PowerSmartfood is in more Bay Area grocersSmartfood fields the deeper lineupSimply 7 sits further up the premium end
Simply 7
Smartfood
15
brand power
29
3
products
8
2
categories
1
2
grocers
7
$1.09
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply 7▭ Smartfood
Distribution · 30% of score8·29
S
S
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply 7
only Smartfood
no top category Simply 7 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply 7 · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply 7 · Smartfood