Swift vs Hatfield · Bay Area shelf head-to-head
Swift and Hatfield, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swift
Hatfield
18
brand power
14
6
products
4
1
categories
1
5
subcategories
1
1
grocers
1
$34.79
avg price
$11.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swift▭ Hatfield
Distribution · 30% of score4·4
H
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swift
no top category Hatfield doesn’t also play in.
only Hatfield
no top category Swift doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swift · 1
only Hatfield · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swift · Hatfield