Töst vs Fre · Bay Area shelf head-to-head
Töst and Fre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fre carries more Brand PowerTöst is in more Bay Area grocersFre fields the deeper lineup
Töst
Fre
0
brand power
23
2
products
7
1
categories
1
5
grocers
4
47.0¢
price per fl oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Töst▭ Fre
Distribution · 30% of score21·17
T
F
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Töst
no top category Fre doesn’t also play in.
only Fre
no top category Töst doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Töst · Fre
