Töst vs Leitz · Bay Area shelf head-to-head
Töst and Leitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Leitz carries more Brand PowerTöst is in more Bay Area grocersLeitz fields the deeper lineupLeitz sits further up the premium end
Töst
Leitz
0
brand power
21
2
products
6
1
categories
1
5
grocers
4
47.0¢
price per fl oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Töst▭ Leitz
Distribution · 30% of score21·17
T
L
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Töst
no top category Leitz doesn’t also play in.
only Leitz
no top category Töst doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Töst · Leitz
