aislewho wins the shelf

Categories Brands Retailers For brands

Checking the price tag…

aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

Explore

All categories
Brands
Emerging brands
Retailers
Personas
Search
Manifesto
How we measure
The taxonomy

real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

V's Louie Dressing (v's) · price in Bay Area · The Aisle Company

← the other dressing aisle

V's Louie Dressing

V's Louie Dressing

Other Dressing · 8 oz

from

$4.99

Observed price · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 1 prices

Grocer A$4.99

shelf price$4.99

sold atUnited Markets

Top opportunities · where this would thrive

SF grocers that run other dressing deep but don’t carry V's yet — a natural next door.

Mill Valley Market

carries 355 in the category · 16 near-substitutes

See the playbook →

Rainbow Grocery Cooperative

carries 342 in the category · 20 near-substitutes

See the playbook →

carries 262 in the category · 9 near-substitutes

See the playbook →

Where to find it · Bay Area

1 storefront across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Condiments here.

m s b

Roland Foods Capers, Nonpareille, Premium

roland foods · $4.99

Muso From Japan Smart Miso Light Sweet

muso from japan · $4.99

Muso From Japan Dark Aged Miso

muso from japan · $4.99

Sau-Sea Classic Tartar Sauce

sau-sea · $4.99

Bull's-Eye Original BBQ Sauce

bull's-eye · $4.99

BRIANNAS New American Creamy Balsamic Dressing

briannas · $4.89

see the whole other dressing aisle →