Whole Foods Market
Whole Foods Market in San Francisco is a premium grocery retailer known for its focus on natural and organic products. It offers a wide range of high-quality groceries, including fresh produce, sustainable seafood, and specialty items. The store also features amenities such as a hot and salad bar, beer and wine selection, and various eateries including a sushi bar and sandwich shop.
carries 1,938 products from 491 brands across 98 aisles.
Retailer Power
Retailer Power (0-100) blends four signals of Whole Foods Market’s market presence, measured against the widest Bay Area grocer we track.
carries 491 brands. how broad the brand lineup is, against the widest SF grocer.
1,938 products on the shelf. how deep the total selection runs.
spans 98 categories. how much of a full shop it covers.
Portfolio profile
What this store’s assortment leans toward, indexed against other Bay Area grocers.
Share of the assortment carrying organic, non-GMO, or clean-label claims.
How the range scores on nutrient quality — sugar, sodium, fiber, protein, saturated fat, and seed oils.
The average brand power of what sits on the shelf — established, high-demand names vs the long tail.
How much the assortment leans toward emerging, independent, and challenger brands versus large legacy names.
Products that would thrive here
the strongest prospective adds Whole Foods Market doesn’t carry yet · scored on how much the buyer values the category, how differentiated the product would be on the shelf, whether its price band fits, and whether it matches the store’s values.
fills a gap (no dairy-free yogurt here yet), proven at similar stores (Sprouts Farmers Market, Berkeley Bowl), standout brand (cult favorite)
destination category (deep prepared foods buyer, 76 SKUs), fills a gap (no boxed pasta meals & sides here yet), proven at similar stores (Sprouts Farmers Market, Berkeley Bowl), standout brand (trend setter)
8 stores
Whole Foods Market’s current locations.
Distinctive to Whole Foods Market
Emerging and independent brands distinctive to this store — few other tracked grocers carry them.
Own brands
private-label lines carried under this store.
Most similar stores
grocers most like Whole Foods Market overall, scored by blending shared brands (distinctive ones count more) with store count, so grocers of similar scale and type rank higher. Score is a 0–100 index vs the closest pair in Bay Area.
