A Better Dog Food at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
A Better Dog Food isn’t on Target’s shelf yet in any of its 6 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Raw You Can See, Chicken Recipe in Dry Dog Food.
Target stocks dry dog food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Target carries dry dog food in real depth, 32 SKUs against a fleet median of 8, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Target merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway · across 6 stores
Every category A Better Dog Food plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
A Better Dog Food’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →