Almond Breeze at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Almond Breeze is a brand specializing in almond-based milk alternatives, offering a variety of almondmilk products that are dairy-free, lactose-free, and vegan.
It’s already on the shelf here, with 10 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Shelf-Stable Unsweetened Original Almondmilk in Almond Milk.
Fairfax Market stocks almond milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Fairfax Market merchandises 1 of the 1 category the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Almond Breeze plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 17 SKUs. Room to widen the line.
How it prices
Where it would price in almond milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Almond Breeze (orange) sits in line with the shelf.
What to bring to expand
Almond Breeze’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
