Aura at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Aura Cacia is a brand dedicated to natural and organic personal care products, with a strong focus on essential oils.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: .
United Markets merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Aura plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →