Reading the shelf…
Benny offers a range of yerba mate energy drinks crafted with a focus on wellness, featuring a proprietary adaptogen blend of lion's mane, reishi, and ginseng. The drinks are designed to provide energy without the typical side effects associated with traditional energy drinks, using natural flavors and organic ingredients like elderberry, peach, and raspberry. Benny's products aim to support both body and mind, providing a refreshing and functional beverage choice.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Benny (full bar = 100% of the shelf), grouped by department.
the full Benny lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.







4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Benny· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Benny Peach Lychee Lightly Sparkling Energy Beverage · its most-distributed SKU (1 door) in Energy Drinks, the biggest opening. The closest open door is Luke's Local.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$2.99 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.