Better Than Bouillon at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Better Than Bouillon is a brand that specializes in concentrated food bases made from cooked meats and vegetables, aimed at enhancing the flavor of various dishes.
Better Than Bouillon isn’t on Pacific Market’s shelf yet in any of its 2 stores. the categories it plays in are thin here, so it is a harder sell.
Pacific Market merchandises 0 of the 1 category the brand sells.
organic, vegan, vegetarian against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Better Than Bouillon plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
What to bring to land
Better Than Bouillon’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
