Brown Cow® at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Brown Cow® is an American brand known for its whole milk, cream-top yogurts, founded in 1973 in Ithaca, New York.
It’s already on the shelf here, with 10 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Yogurt Chocolate On The Bottom Cream Top in Traditional Yogurt.
Fairfax Market stocks traditional yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Fairfax Market merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Brown Cow® plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 11 SKUs. Room to widen the line.
How it prices
Where it would price in traditional yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Brown Cow® (orange) sits in line with the shelf.
What to bring to expand
Brown Cow®’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
