Candy Kittens at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Sour Watermelon Kitten Gummies in Sour Candy.
Falletti Foods stocks sour candy thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is sour candy: Falletti Foods stocks only 3 there, so Candy Kittens Sour Watermelon Kitten Gummies stands out rather than blending in.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin sour candy shelf as a point of difference.
The full runway
Every category Candy Kittens plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Candy Kittens’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
